Branding – Be Clear and Consistent
What does Branding mean? Ask yourself these simple questions… Does your company convey a clear and consistent message in all its marketing campaigns and collateral? When your customers view your products or services can they immediately recognize who you are and what you represent? And when you present yourself to the public and your suppliers, is the message an accurate reflection of what you do or has it become “wishy-washy” or ambiguous?
Branding – Confirm Your Identity
17 Designs specializes in helping companies that have lost their way or need a little push to differentiate themselves from competitors. Our branding strategy is designed to confirm your identity, solidify your core values, jettison marketing pieces that are outdated or negative in tone, and bundle those ideas into a concrete branding plan that can be applied to all your products in the most cost effective manner. Does this simply imply our branding plan will determine what are your corporate colours are and how your logos should be used? On a simplistic scale that can be true however most of our clients come to us because they need a fresh perspective, they are over-whelmed with operational duties or they wish to explore new mechanisms of communication because past ideas have failed. Since we are a Design Studio, 17 Designs can provide more than a plan, we can also implement your new marketing collateral and address all of your business requirements.
Interested in seeing examples? Visit our Corporate ID Design and Marketing Collateral portfolio where we demonstrate how branding has been implemented consistently.